Case study · In progress
A new website for BTF Group
BTF Group develops strategic projects in sustainability, infrastructure and investment, for institutions and long-term partners. Their old WordPress site no longer matched that. The new website should feel as credible and considered as the work behind it.
Visit website- Client
- BTF Group, Amersfoort (Netherlands)
- Industry
- Sustainability, consulting, investment
- Scope
- Company website + appointment booking
- Languages
- English
- Timeline
- about 4 weeks to completion
Before: an outdated WordPress site
BTF Group had a WordPress website that had aged badly: visually dated and without proper search engine optimisation. For a group that works with institutions and investors, that's a real problem, because first impressions usually happen online.
How the project came about
A friend met the team in Bosnia and recommended Hodzic Studio. The brief was clear from the start: BTF Group urgently needed a new website and wasn't going to settle for something average, but wanted a presence that genuinely convinces.
One group, three business arms
BTF Group is the parent brand for three arms: BTF Green for climate and sustainability, BTF Consulting for business consulting and BTF Investments for impact-driven finance. The website presents the group as a whole and gives each arm its own section with its own accent colour, within one consistent system of typography and layout.
Credible, not playful
The audience is institutional. So the site feels calm, clear and premium: deep blue, strong typography, restrained motion. Colours, fonts and design rules are documented in brand guidelines, so the presence stays consistent after handover.
What the website covers
What the group stands for, its focus areas, ongoing projects, the three business arms, partners and a direct way to get in touch. Set up from day one: page titles and descriptions, a preview for social networks, and structured data that helps Google identify the organisation correctly.
What's next
A booking system is being built so prospects can arrange a call with the team directly. The website will be fully finished in about four weeks. After that comes a thorough round of search engine optimisation, so BTF Group shows up on Google the way its work deserves.
Result
The project is still in progress. We'll add the result here after launch.
Services used
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